INS Trade Media Service is your trusted communications agency for B2B and trade media marketing.

We specialise in gaining companies global publicity targeted to an audience that takes action. Put simply, we take your messages directly to your most influential audiences worldwide.

Reach your perfect audience worldwide. Any industry. Any language. Anywhere.

Receive coverage in respected international trade media essential to your business.

Unlock channels unattainable to traditional media & reach potential clients you never knew existed.

Communicate to ready-to-buy decision-makers and influencers: your highest quality sales leads.

Enjoy the benefits of a hands-on, consultancy-based, personalised service.


With 40 years’ experience in public relations for B2B marketing, you can rely on our services to give your communications meaningful global impact where you need it most. All services are tailor-made and personalised to maximise the reach of your messages without sacrificing the quality of your focus.

Trade Media Consultancy​

Trade Media Consultancy​

Our writers help you construct communications perfectly tailored to your ideal audience, with the qualities that guarantee high publication rates for maximum exposure.

Targeted Media Selection
Targeted Media Selection

We produce tailor-made, hand-crafted media selections comprising the most respected and relevant trade publications to insure your communications reach your perfect target audience.

Highly Professional Translations

Highly Professional Translations

Reach your customers in their native languages. Our translation service lets you spread even the most technical content, expertly written in any required languages.


Extensive Campaign Performance Tracking

Extensive Campaign Performance Tracking

We actively track the success of your campaign and collect clippings of the publicity you receive in print, online, and through social media.

Comprehensive Follow-up Reporting

Comprehensive Follow-up Reporting ​

Your ROI clearly demonstrated, you receive a full campaign report detailing the coverage of your communications as well as the publicity received by language, region, or target area.

Complete Campaign Management​

Complete Campaign Management​

The fully optimised INS package. We handle your campaign from commencement to completion with press release production, translation, media targeting, distribution, and reporting.

Latest News

Check back here for our freshest campaigns, there’s always something new! You can click to see the full story on our Press Club, where you will also find our entire campaigns resource.

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Now that’s a sustainability game changer!

The world’s most ecological straw! Stora Enso and Sulapac team up to launch their new renewable, biodegradable & ocean friendly straw at Slush 2018 and tackle plastic waste!

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About INS Trade Media Service

At INS Trade Media Service we are specialists in gaining companies highly targeted international publicity in trade media, founded in Stockholm 40 years ago with the mission of connecting businesses with the most suitable trade media anywhere in the world. From our pioneering beginnings, being one of the first agencies to understand the importance of product communications, we have built a unique trade media database that comprises more than 100 000 media titles in 160 countries. The age of B2B communications may have changed, but our values are still the same in promoting the most valuable commodity in business: trust.

Don’t think trade media is for you? Think again.

In a world where so much news is fake and content is user generated, anyone can distribute news stories easily. So where to turn for interesting news from credible sources you can trust? INS Trade Media Service takes you there.

Trade media has become the number one source for B2B news that is trustworthy and reliable. Not only does trade media exposure build trust in your brand, it gives you a direct line to the industry insiders, influencers & decision makers that represent your most valuable sales leads.

Simply put: publicity you can’t afford to miss.

At INS Trade Media Service we have the core values that give your communications impact where you need it most: insightful news, expertly written for an expert audience, targeted perfectly to the most respected trade media globally. Not only do we know the qualities that get your communications published worldwide, we also have the unique knowledge to target your messages to all relevant trade publications whose readers are essential to your business.

INS Trade Media Service is your one-stop solution to publicity in trade media that works for you & grows your business. Our services are tailor-made to meet your needs & we pride ourselves on being approachable, collaborative, and hands-on in our partnerships, building rewarding relationships with companies of any size, in any industry. From text production assistance to get your communications noticed, through uniquely hand-selected media targeting, to follow-up reporting that clearly demonstrates your gains, INS Trade Media Service helps you build your brand globally!

With offices in Stockholm and Helsinki, we provide services to some of the most esteemed companies in Europe; companies that proudly endorse our work and the results we have delivered in providing publicity with their most receptive readership worldwide.

Trusted Services
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Multilingual Campaigns
Truly Global Reach


40 years experience in providing companies with targeted publicity

Trade Media Focused

Our unique database comprises over 100 000 international trade media publications


We have launched global campaigns in a total of 33 languages to date

Truly Global

We can spread your communications to trade media in over 160 countries


We prefer to let our results do the talking when it comes to our campaign successes, but we’re also proud to have clients that are delighted with our work:

Trusted by clients worldwide

With INS, not only is your trade media publicity in safe hands, but you’re in good company. We deliver success to clients of any size and from any industry:

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