INS is your trusted communications agency for B2B and trade media marketing. We specialise in gaining companies global publicity targeted to an audience that takes action. Put simply, we take your messages directly to your most influential audiences worldwide.

Reach your perfect audience worldwide. Any industry. Any language. Anywhere.

Receive coverage in respected international trade media essential to your business.

Unlock channels unattainable to traditional media, making your exposure meaningful.

Communicate with ready-to-buy decision-makers and influencers: your highest quality sales leads.

Enjoy the benefits of a hands-on, consultancy-based, personalised service.


With 40 years’ experience in public relations for B2B marketing, you can rely on our services to give your communications meaningful global impact where you need it most. All services are tailor-made and personalised to maximise the reach of your messages without sacrificing the quality of your focus.


Trade Media Consultancy​

Our writers help you construct communications perfectly tailored to your ideal audience, with the qualities that guarantee high publication rates for maximum exposure.

Targeted Media Selection

We produce tailor-made, hand-crafted media selections comprising the most respected and relevant trade publications to insure your communications reach your perfect target audience.


Highly Professional Translations

Reach your customers in their native languages. Our translation service lets you spread even the most technical content, expertly written in any required languages.


Extensive Campaign Performance Tracking

We actively track the success of your campaign and collect clippings of the publicity you receive in print, online, and through social media.


Comprehensive Follow-up Reporting ​

Your ROI clearly demonstrated, you receive a full campaign report detailing the coverage of your communications as well as the publicity received by language, region, or target area.

Complete Campaign Mgmt

Complete Campaign Management​

The fully optimised INS package. We handle your campaign from commencement to completion with press release production, translation, media targeting, distribution, and reporting.

Latest News

Check back here for our freshest campaigns, there’s always something new! You can click to see the full story on our Press Club, where you will also find our entire campaigns resource.

Innovative partnership reshaping the fire safety and injury prevention industries: Presto Brandsäkerhet AB unites with Aptum forming an impressive Nordic market leader in Fire Safety Management!

Quality Assurance under the (digital) microscope! Tagarno digital microscopes zoom in on PCB manufacturing in outstanding detail. Inspect all the benefits here!

Paineastia- ja laivanrakennusteräkset ovat nyt saatavilla eurooppalaisten ja amerikkalaisten standardien mukaisina.

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About INS

INS Trade Media Service was founded in Stockholm 40 years ago with the mission of connecting businesses with the most suitable trade media anywhere in the world. From our pioneering beginnings, being one of the first agencies to understand the importance of product communications, we have built a unique trade media database that comprises more than 100 000 media titles in 160 countries.


We have the necessary know-how to get your communications posted in the industry publications that are most relevant to your business. We offer a range of services that are tailor-made to meet the varying needs of our clients, and pride ourselves on our vision of being approachable, collaborative, and hands-on in our approach, building rewarding relationships with companies of any size, in any industry.


Whether you are running a multi-language press campaign targeting media worldwide, or distributing your latest announcement to local press, INS Trade Media Service is your trusted partner for ensuring that the right media see your news at the right time.


With offices in Stockholm and Helsinki, we provide services to some of the most esteemed companies in Europe; companies that proudly endorse our work and the results we have delivered in providing publicity with their most receptive readership  worldwide.

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40 years experience in providing companies with targeted publicity

Trade Media Focused

Our unique database comprises over 100 000 international trade media publications


We have launched global campaigns in a total of 33 languages to date

Truly Global

We can spread your communications to trade media in over 160 countries


We prefer to let our results do the talking when it comes to our campaign successes, but we’re also proud to have clients that are delighted with our work:

Trusted by clients worldwide

With INS, not only is your trade media publicity in safe hands, but you’re in good company. We deliver success to clients of any size and from any industry:

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