100% TAILOR-MADE TRADE MEDIA SERVICE
Earn coverage in the right trade media to engage more B2B customers and boost sales like never before!
Trusted by industry-leading international clients










INS Provides:
Personalised Newsroom
Targeted Media Outreach
Trade Media Tuned Content
Professional Translation
Trade Media Relations Consultancy
Comprehensive Coverage Reports
Global Exposure Management
Targeted Media Outreach
Quality can't be automated. Our media lists are always hand-picked and pitches personalised. As a "trusted source" to a world class database of media contacts, our unmatched open rates guarantee attention.
Trade Media Relations Consultancy
As experts in industrial product marketing, we know exactly where your news needs to be seen to help you sell, and how to get it there. We identify the key contacts at the most influential media to get your products noticed.
Global Exposure Management
Your entire global coverage is handled from one centralised location. Our dedicated team is agile, flexible and at your service to guarantee your success, and free up your team to focus on your own strengths.
Personalised Newsroom
Our newsroom is the 'go-to' source for trade media journalists. We maintain your company profile and products' newsroom to ensure consistent visibility and enhanced sales opportunities all year round.
Comprehensive Coverage Reports
Measurable results are vital to prove your success. We actively monitor your outreach's exposure and provide concise, transparent reports in KPIs that matter to you to show the quality and quantity of your coverage.
Professional Translation
To be noticed globally, it is essential to reach your customers in their native languages. Our translation service lets you spread even the most technical content expertly - global reach with local relevance.
Trade Media Tuned Content
Trade media editors have demanding standards, and only the best news is published. Our expert writers help you construct the perfect content with journalistic qualities for the highest publication rate.
Trade media is the #1 source of product news
for industrial decision makers
Your target customers make purchase decisions based on the products they read about in trade media. You need to be seen there to sell!
Highest quality sales lead generation
Lead generation is the single biggest challenge in B2B sales. Visibility in the right trade media gets your ideal customers coming directly to you
Unrivalled credible coverage
Trade media is your industry's most trusted voice. Coverage there provides not just visibility, but thought-leadership and the authority you need to sell
Ultra-precise audience targeting
Any industry, any audiences, any language. We ensure your news cuts through to precisely the people that are ready to buy your products
If your products aren’t visible, your competitors’ will be. Our services help you solve sales & marketing professionals’ biggest challenges and ensure your products get the attention of your industry.
Why INS?
For over 40 years we have been world leaders in industrial product marketing. Our vision is simple, but effective; connect the right products to the right audiences through the right media.
With fully tailor-made services to reach any audience, for any industry, in any location, you won’t find our specialist expertise from any other media agency.
Our Clients Impression:
“Our campaigns have achieved trade media visibility in 11 languages. The news ranged in topics from the paper and print industries, through food and drink, to sustainability.

"Each campaign is virtually effortless for us. INS' tailored trade media selection and extensive contacts network ensure our messages are impacting the right readers time after time.”

“The results have been excellent in terms of lead generation. The overall efficiency of this service makes it a very good tool to start the right conversations to enable sales opportunities.”

“I will be happy if we continue working together at this high level for years to come.”

"For us, it's not just the results that are impressive, but also the efficiency of service and dedicated support of the INS team."



“At TAGARNO we also really appreciate how straightforward and effortless it is to work with INS; their dedicated team is quick, efficient, and keeps us in the loop at all times.”


