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Industry leaders around the world trust us to empower their trade media visibility

INS Client Impression

We believe our world class results speak for themselves, but we’re also proud to receive praise for our work. 

"What makes INS a perfect media partner for us is their expertise in trade media, professionalism, and trusted reputation with a vast selection of global industrial magazines.

“Our campaigns have achieved trade media visibility in 11 languages. The news ranged in topics from the paper and print industries, through food and drink, to sustainability.
Staffan SjöbergPublic Relations Manager
Staffan Sjöberg
"For several years we have been launching product news in 12-15 languages with INS to target audiences across hygienic industries and applications. We used to do the distribution ourselves, but after teaming up with INS, the results have improved substantially.

"Each campaign is virtually effortless for us. INS' tailored trade media selection and extensive contacts network ensure our messages are impacting the right readers time after time.”
Søren KraghMarketing Project Manager
Søren Kragh
"We have used INS Trade Media Service for our customer Hermle for markets which had been difficult for them to target in the past.

“The results have been excellent in terms of lead generation. The overall efficiency of this service makes it a very good tool to start the right conversations to enable sales opportunities.”
Michael MeierCEO Senior Partner
Michael Meier
"For many years we have been relying on INS Trade Media Service. The INS team really knows the media landscape well, has excellent contacts with our target media, and produces results, which we are very satisfied with.

“I will be happy if we continue working together at this high level for years to come.”
Lena AnsorgeMarketing Communication Specialist
Lena Ansorge
"Water Jet Sweden has highly technical products and many global markets. We chose INS for their specialist expertise in industrial product marketing. Their fully customized media outreach helped us identify the widest valuable audiences for our messages and reach them with precision.

"For us, it's not just the results that are impressive, but also the efficiency of service and dedicated support of the INS team."
Klas WallströmChief Marketing Officer
Klas Wallström
"Every year SSAB organizes the Swedish Steel Prize - the only international award for engineers in the steel industry, attracting entries from all over the world. “INS has helped us deliver the press releases related to the prize, gaining traction with precisely selected but highly diverse global trade media. “In 2019, we delivered seven releases in 12 languages and gained coverage in well over 500 relevant trade media.”
Sari IdmanHead of Swedish Steel Prize Communications
Sari Idman
"From the very get go, T.CON was more than impressed with INS' professional, efficient and fast support. From our first inquiry to the signed order for our first campaign, we were onboard in just 2 hours thanks to their hands-on and flexible support, which remained the same throughout our entire relationship. “For us at T.CON it’s always a pleasure working with INS, thanks to guaranteed custom tailored media selection and personal support throughout by the amazing team.”
Esther RobbMarketing Manager
Esther Robb
"TAGARNO is regular submitting valuable campaigns with INS Trade Media Service. INS allows us to achieve publicity in media that we would otherwise have difficulties reaching.

“At TAGARNO we also really appreciate how straightforward and effortless it is to work with INS; their dedicated team is quick, efficient, and keeps us in the loop at all times.”
Sabina SvaneMarketing Manager
Sabina Svane
"We chose INS for several press release campaigns because of their trade media knowledge and experience in highly targeted media outreach. Our articles got attention from editors and achieved excellent coverage in international, high-quality magazines in the marine and logistics industries; our main target. We are very pleased with the results and look forward to future work with INS.”
Johan Von KnorringCEO
Johan Von Knorring
“Working with INS Trade Media Service is a positive experience for us. They have excellent knowledge of the media field, which enables them to reach a very precise target media for our products. Our recent campaign was published in over 60 ​trade journals globally and produced several leads for us in a very short time. We are pleased with both the results and the efficiency of our campaign and recommended INS to other companies as well.”
Matti JärveläinenCEO & Founder
Matti Järveläinen
Sulapac had great news to tell and with INS Trade Media Service’s expertise and strong network we got more than 150 international articles for our most sustainable mass producible straw product launch.

“I was very impressed with INS’ flexibility, agility in response, and continued support. In the end results matter and we exceeded expectations in them clearly.”
Antti ValtonenHead of Marketing Communications
Antti Valtonen
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Our clients' stories

Results always matter. Discover how INS has helped companies around the globe achieve better sales results through visibility in the right trade media

6 tailor-made media selection, 6 successful campaigns

Steerprop is a leading designer and manufacturer of azimuth propulsion system for the marine industry’s most demanding applications and toughest conditions.

INS Trade Media Service’s collaboration with Steerprophas to date launched 6 press release campaigns to targeted global trade media. Tailor-made media lists were created for each campaign to match the campaign text specifics, target markets, and international relevance.

Steerprop’s core specialist targeted media groups are: Ship building and maintenance, marine, ports, harbours, cargo handling, freight water transport, energy and offshore, etc.

Read the article >>

Key Outcomes

  • 257 total proven publication over 6 campaigns. Coverage in range of specialist marine, technology and business media in 26 countries.
  • 2600 000+ Average potential readership impressions per campaign. 
  • ROI on average per campaign is 5500%
  • 10% increase in mailing open rate due to the editorial relationship development.
Read the full report>>
KONE Logo

KONE vs. thyssenkrupp Elevator vs. Schindler

Global leader in escalators, elevators and urban mobility solutions, KONE chose INS to precisely reach the DACH region with their latest product innovations to promote safer people flow in the challenging pandemic times.

KONE’s major competitors thyssenkrupp Elevator and Schindler promoted press releases for equivalent products from their ranges at the sames time as KONE.

KONE achieved significantly higher quantity and quality trade media coverage than both of these competitors, despite their German ‘home market advantage’.

This was due to INS’ specialist expertise and ‘trusted source’ reputation with an extensive number of German speaking trade media contacts.

Read the article >>

Key Outcomes

  • 38 proven published editorial articles for KONE
  • Only 18 articles recorded for Schindler’s news
  • Only 22 articles recorded for thyssenkrupp Elevator’s news
  • INS helped KONE achieve more than double the publicity of key competitors’ news in their own respective countries.
  • This displaced their competitors’ news from visibility with essential potential customers 
Request a sample report >>

Consistency is the key to building year-round visibility

Alfa Laval produce highly technical products with multi-industrial applications. This means they have many potential customers in many international markets.

With frequent product news releases in 14 languages, INS helps Alfa Laval secure year-round visibility in trade media with truly global reach.

Alfa Laval’s visibility grows with each campaign as their consistent media outreach with INS develops momentum and builds trust with a growing number of media contacts.

This is reflected in the proven results, averaging well over 50 editorial articles for each press release. Quality coverage is achieved in trade serving highly diverse industrial sectors from process engineering, to hygienic fluid processing for food, beverage and pharmaceutical production.

Read about the products >>

Key Outcomes

  • Consistent global trade media visibility in 14 languages
  • Precise exposure in ‘difficult to reach’ niche industrial markets
  • Well over 50 published articles per campaign on average
  • Estimated visibility to 1.5 million specialist readers per campaign
Read the report of the latest campaign>>

Prestigious global coverage for prestigious industrial news

The Swedish Steel Prize, organised by SSAB is the only international award for innovations that have an impact on future steel solutions. The prestigious prize is globally renowned, attracting competitors and interest from around the world.

With INS’ diverse media handling expertise, SSAB have achieved visibility in trade media in 11 languages. We recorded over 500 articles published from our outreach.

The coverage generated significant media interest, not only for the Swedish Steel Prize itself, but provided the diverse range of nominated finalists with a truly global platform to promote their innovations to their respective industries’ key players with unrivaled credibility – endorsement from top trade media editors.

Read about the Swedish Steel Prize winners >>

Key Outcomes

  • Over 500 proven editorial articles in trade media
  • Visibility to an estimated 26 million global readers
  • Diverse media coverage throughout the steel industry
  • Specialised audience reach for steel innovations affecting mining and excavation equipment, solar power, automotive manufacturing and agricultural machinery
Request a sample report >>

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