In the current world, social media is everywhere, and everyone is on social media. That is why social channels should also be considered when crafting press releases. Social media helps to boost the visibility and discussion around your articles. In this post, we share tips on how to create a press release that is easy to share on social platforms.
Â
Â
How to implement social media to a press release?
Headline: One of the most important features of an article considering social media is the headline. The headline should be short and simple so that it catches the reader’s attention. It’s good to implement some related keywords to the headline as well. On top of catching the attention, the headline also improves the search engine optimization of the post and article.
Â
Quotes: Add quotes and sentences that summarize the main points of the press release. These can be from the company representatives or just parts of the article. These quotes can then be easily shared on social media and they raise interest in the article as a whole.
Â
Use multimedia: Pictures and videos are strong tools, and they’re especially important on social media platforms. They attract attention, but they also help your audience to understand the press release better. The multimedia used should be of high quality so that editors can also use them when they’re publishing the article on trade media.
Â
Social channels: Include a list of your company’s social media channels and links to them so that the readers know where they can connect with you and follow the latest updates. Social channels are the place where your customers can easily engage with you directly.
Â
Hashtags: Finally, create hashtags for the press release. It’s good to use industry-specific hashtags that help your press release reach your audience. You can also create your own hashtags which are unique to your article. Readers can then use these to discuss the press release topic. Your company can also easily follow the conversation by following these unique hashtags.
Â
Would you like to publish a press release that is suitable for social channels as well?Â
Let us help you. Contact us for a free consultation.
Check out our services:Â www.ins.fi
Read our latest campaigns:Â www.ins-news.com

LEAVE A COMMENT
Recent Comments
SUBSCRIBE TO OUR LATEST NEWS
More interesting Articles

Trade Media Press Releases in Digital Age
Facebook Twitter Youtube The trade media industry is experiencing a vast number of changes due to worldwide digitalization. It has had a remarkable impact on

Meet your B2B customers – save your time!
Meet your B2B customers – save yourtime! Meet your B2B customers – save yourtime! Meet your B2B customers – save yourtime! Facebook Twitter Youtube Reaching

4 Emerging Trends to Shape Marketing Strategies for 2023
Facebook Twitter Youtube Keeping up with industry trends builds an understanding of how to be most effective. Applying this knowledge to a marketing plan helps

Successful Global Media Campaign Collaboration – Walki Group
Supporting Walki Group in Achieving Outstanding Earned Exposure Walki Group has trusted INS Trade Media Service to manage global media relations campaigns in a partnership

7 Essential Elements of a Great Press Release
Facebook Twitter Youtube Linkedin Link In 2022, the humble press release is still one of the most effective ways to spread news about your company.

4 trends could influence your 2022 B2B marketing plan
Facebook Twitter Youtube Linkedin Link 2022 is just around the corner, and many industrial marketers have already planned deeply for the coming year. If you

Your media campaigns’ success often rests on journalists’ shoulders
Facebook Twitter Youtube Linkedin Link Many companies invest heavily in sending out lots of painstakingly produced press releases and carefully crafted content. Unfortunately, these often

The 3 best SEO tools in 2021
Facebook Twitter Youtube SEO is one of the most critical aspects of digital marketing and content optimization. However, there is no set formula to it.

How often should a company publish a press release?
Facebook Twitter Youtube The success of a press release does not only rely on the content but is also affected by the frequency of publishing.

4 logistics trends we’re likely to see in 2021 and 2022
Facebook Twitter Youtube The world of logistics is very fast-paced, and if you have experience in this particular industry, you might know that trends come