What to do with the earned press release publicity?
After a successful press release with us at INS Trade Media Service, you might wonder what would be the best way to utilize the amazing publicity in your company’s activities. Do not worry, we are here to help you with it. From this blog post, you will find tips on how to use the results of a press release campaign in your other activities.
Sales is the number one activity where a successful press release campaign is the most useful. When the press release has gained success, the information should be immediately shared with the sales representatives. When they have gotten the information on which markets the press release has been published, they can start contacting possible customers in those markets. They can also start to approach the specific audience of each trade media.
Since the customer companies trust the trade media of their industry, it is good to also implement the names and publications of trade media to your sales presentations and materials. This way, the new customers can be convinced about the quality and features of your products.
As mentioned, your customers follow and trust the trade media of your industry. Because of this, it is good to mention the visibility and names of trade media where you have earned publicity in your marketing materials. This increases the trustworthiness of your company. A successful press release can help you to improve your search engine optimization and this way to contribute to your digital marketing activities. Press releases have long-lasting visibility and publication window so they help to sustain your marketing activities for a long time.
It is a good idea to also add a column on your home page where you highlight the earned publicity that your organization has achieved. Trade media publications often share the news on their social media as well so do not forget to like and re-blog the articles!
Press release success should be shared with the whole company. Many companies forget to do this and thus, lose a great opportunity to improve internal communications and employee satisfaction. Sharing the success with your team can help to increase the team spirit and improve the faith your employees have in your products. Your employees are more dedicated and excited to work with you when they see that their work gets noticed by external influencers in the industry. Since the visibility from a press release campaign can be used in several ways, sharing the information with everyone also ensures that they can utilize the visibility in their work.
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